CMS World Media Inc.

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MCGILL UNIVERSITY HOSPITAL CENTER
Montreal En Sante Magazine

The McGill University Health Centre is very pleased to endorse Montreal's first bilingual health magazine: Montreal en sante, published by CMS World Media. This project will provide Montrealers, including the more than 1 million patients who pass through the doors of the MUHC every year, with important health and wellness information.

Montreal en sante will provide readers with wide-ranging health and wellness information; everything from advice on how to avoid the flu, to how to order a healthy lunch during a business meeting and how to prepare for heart by-pass surgery. Every issue of Montreal en sante will also include a special supplement focused on the innovative clinical care, research and teaching taking place at the McGill University Health Centre, in addition to the latest news of the highly anticipated redevelopment project.

With engaging features covering health topics from around the world and right here in Montreal, I'm confident this publication will appeal to a wide audience; an audience that you can reach through your advertisement in Montreal en sante, while also supporting an important new source of health information for our community. The McGill University Health Centre (MUHC) looks forward to its partnership with CMS World Media, and to providing Montrealers with an attractive, entertaining and highly informative publication. I thank you for your support of this new and exciting initiative.

Sincerely,

Dr. Arthur T. Porter
Director General and CEO
The McGill University Centre

Lancement Dossier de Presse / Launch Media Kit >>

Distribution & Audience

Montreal en Sante has exclusive distribution rights throughout the MUHC network: one of the largest, most important health networks in North America.

Published 4 times a year
60,000 public place copies including:
- Exclusive positioning in the five MUHC hospitals (Montreal Children's, Montreal General, Royal Victoria, and Montreal Neurological hospitals, and the Montreal Chest Institute)
- Medical waiting rooms, pharmacies, health clubs, and spas
15,000 copies mailed directly to doctors and health professionals
A total of 75,000 copies per issue!
An estimated 1.47 million readers per issue
Competitively priced: CPM $4.08
Copies will be circulated throughout the Greater Montreal area including the entire Montreal Island, Laval, South Shore, as well as areas north and west of the island. (Hudson, Vaudreuil, St. Lazare, Rosemere, Blainville etc...)

15,000 copies mailed directly
to health professionals
(expected pass along: 6)

24,000 copies distributed
throughout the MUHC network
of hospitals, including
McGill’s teaching hospitals
and affiliated Montreal hospitals
(expected pass along: 22)

36,000 copies distributed
to additional public places,
including CSSS's, CLSC's,
clinics, pharmacies, private
doctor's offices, health food
stores, spas, etc. 1200 drop
points total, at an average of
30 copies per location
(expected pass along: 22)

Distribution points will include:

405 Major medical/ health clinics (public and private)
247 Larger physicians offices not in clinics
271 Select pharmacies
79 Fitness/health clubs
57 Physiotherapists
36 Yoga studios
34 Dieticians & nutritionists
21 Spas
50 Related retail points (i.e. Lululemon, GNC, etc)

Targeted Exposure

Distribution will include
the five sites of the
McGill University Health
Centre, focusing on
high-traffic areas such
as entrances, waiting
rooms and doctors' offices.

Focused Message

Editorial emphasis on
local and international
healthy lifestyle information
relevant to Montrealers.

Captive Audience

The more than one
million patients who
pass through the MUHC
every year, along with
families, visitors and the
MUHC's 12,000 employees,
are the ideal audience
for health-focused
information.

Editorial Scope

Montreal en Sante magazine:

Provides tips and information promoting general health and wellness.
Highlights people, services and stories that matter to Montrealers.
Delivers regular updates from the MUHC, including the latest research news and progress on the new superhospital.
Informs and educates readers, helping them talk to their doctors about health-related issues.

Possible feature topics include:

NEWS: Important updates from the MUHC, as well as features on upcoming events, projects, and fund raisers.
HEALTH: Specials on flu season, sexual health, and advice from health professionals on a range of topics.
PREVENTION: Specials on cancer, heart health, aids and other health issues.
NUTRITION: Information on diets, dietary supplements, food additives, healthy eating spots in Montreal.
FITNESS: Listing of fitness centres in Montreal, articles about local activities.
PEOPLE: Profiles of celebrities, volunteers, athletes, interviews with local experts.

Dates & Deadlines

Issue	Space Reservation	Materials Due	Publish Date
Fall/Winter	August 2008	September 2008	October 2008
Winter/Spring	November 2008	December 2008	January 2009
Spring/Sumer	February 2009	March 2009	April 2009
Summer/Fall	May 2009	June 2009	July 2009

* Production Schedule is subject to change

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