Founded in 1958, Alvin Ailey American Dance Theater made its debut at the 92nd Street YM-YWHA in New York City. Since its inception, the company has attained an unparalleled international stature performing for over 20,000,000 people in 70 countries across 6 continents. The company continues to shine as one of America's brightest jewels of modern dance while preserving the uniqueness of black cultural expression.
The Official Program of the Alvin Ailey American Dance Theatre is distributed at all performances and audience members take them home as souvenirs of the occasion. The end result is 500,000 targeted impressions on an extremely educated, affluent and culturally diverse demographic.
CMS published the program magazine until 2009.