La Belle Hélène, the official publication of the St. Lucia Hotel & Tourism Association, is the only authorized in-room tourist information guide and magazine for all hotels in St. Lucia.

La Belle Helene is prominently placed in each of St. Lucia's 3,500 hotel rooms and serves as a local guide to the island. The publication is also be distributed at trade shows, stocked at local and overseas St. Lucia Tourist Board offices, airports and duty free shopping malls.

CMS published the magazine until 2013.